CovMo was first envisioned as an essential system for every mobile operator’s daily operation. After a series of market research, competitor analyses, system data analysis and customer interview, the product strategies were defined based on product vision, the value to be provided, market to be focused and the capabilities required to differentiate from competitors. Last, to further translate the strategies into actions and measure the progress, the goal is set by defining product roadmap and OKRs.
 

Based on the results of user research and market analysis, we first focused on the user groups highly relying on mobile data insights, such as big data, network optimization and customer care department, etc. To fulfill the requirements of each user group, we designed separated applications on top of core data platform. Each application has distinct usage flow and provides relevant insights for different user groups.
 

To allow fast development for the data or insights presented in web GUI, we reviewed data flow and DB structure with engineering team and consolidated the designs deployed in different projects as a single version. The standard design transformed internal work flow from project-oriented development to product-oriented and significantly improved development productivity.
 

The platform was first built for network engineers with limited use cases and gradually evolved into a complex system used by multiple departments via iterative development. We also built strategic alliance with industry-leading solution providers and integrated with their solution to enrich product capabilities and expand selling channels. CovMo has become one of the leading geolocation solutions worldwide and is continuously evolving with market trend.