CovMo
CovMo is an AI-powered data analytics platform which allows mobile operators to analyze complex network performance or customer experience issues from various aspects and automate optimization process to solve the problem with minimized effort.
Origin (It all started when...)
CovMo was first a project-based data platform to process massive mobile network data, accurately calculate the locations of all active mobile devices without GPS and provide network performance metrics and automated features via web portal. It offered unprecedented geographic insights and significantly improved operation efficiency of mobile network operators.
The platform has been widely used inside the organization and proven a tremendous operation cost reduction. After the success of the projects with the leading operators worldwide, we started to consolidate the designs in different projects and plan to build a standardized product which can fast advance in core technologies development and scale company's business.
My Role
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Defined product vision and strategies with C-levels.
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Conducted market research, competitor analysis and user interviews
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Defined product roadmap and go-to-market strategies with C-levels and sales leaders.
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Built strategic partnership with complementary capabilities to gain access to new markets.
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Oversaw data flow design, write product specification and managed task prioritization and development schedule.
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Led cross-functional team, including designers, engineers, QA, etc. for the entire development cycle. (design, develop, test and iterate)
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Built and managed product team.
Evolution
CovMo was first envisioned as an essential system for every mobile operator’s daily operation. After a series of market research, competitor analyses, system data analysis and customer interview, the product strategies were defined based on product vision, the value to be provided, market to be focused and the capabilities required to differentiate from competitors. Last, to further translate the strategies into actions and measure the progress, the goal is set by defining product roadmap and OKRs.
Based on the results of user research and market analysis, we first focused on the user groups highly relying on mobile data insights, such as big data, network optimization and customer care department, etc. To fulfill the requirements of each user group, we designed separated applications on top of core data platform. Each application has distinct usage flow and provides relevant insights for different user groups.
To allow fast development for the data or insights presented in web GUI, we reviewed data flow and DB structure with engineering team and consolidated the designs deployed in different projects as a single version. The standard design transformed internal work flow from project-oriented development to product-oriented and significantly improved development productivity.
The platform was first built for network engineers with limited use cases and gradually evolved into a complex system used by multiple departments via iterative development. We also built strategic alliance with industry-leading solution providers and integrated with their solution to enrich product capabilities and expand selling channels. CovMo has become one of the leading geolocation solutions worldwide and is continuously evolving with market trend.





Result / Awards
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The product has been successfully launched in more than 20 countries and created 60% YoY business growth.
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Development process was optimized and increased overall productivity by 50%.
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Modularized product design enabled flexible business model and increase opportunities by 100% (from key accounts to SMEs).
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Built a product team from scratch, from one-man team to a team of 12.
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[Award] 2022 Global Wireless Network Testing and Validation Solutions Product Leadership Award, Frost & Sullivan Best
Practices Awards -
[Award] 2019 Best Network Operation/Network Management Solution Award, Telco AI Europe





